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Our expert SEO tutorials are here to make you capable to get top ranks in Google and other search engine results with optimized techniques of SEO. We don’t consider our students in bookish knowledge as we concentrate on providing practical and technical online SEO knowledge. Continue reading
Google treats a link from another website to your site as a vote of confidence. Google will therefore rank you higher based on that vote. Therefore the more good quality links the better.
Not all links are born equal though. One link from a high authority site is much better than many links from a bunch of low authority sites.
The meta description appears as the two or three sentence description used in search results under the page title.
This is what searchers will read and their decision to click-through to your site will largely be determined by how relevant and readable this description us. Keep it plain, brief and most of all readable.
The other name for a Googlebot, which makes them seem less cute than the Smash robots.
Spiders crawl your new and updated webpages so Google can add them to its index. Google uses a huge set of computers to fetch (crawl) billions of pages from the internet.
White hat SEO is about best practice. It’s about making your website more visible and accessible for the user, in a fair and transparent way. Most importantly ‘white hat’ is about optimising your website for a human audience, not to manipulate search results for ill-gotten gains. Continue reading